Liza Choa
Quick answer
Can a dental price list funnel book a patient on a weekend?
It can start the booking. At one implant practice a price list went out at 8:02 on a Saturday, the AI follow-up asked a question at 8:08, and a $20,000 All-on-4 consult was booked by 8:32. The patient then realised it was that same day, and the team picked it up at 9:50 to find another day.
A prospective patient downloaded a price list through the practice’s Price List Funnel™ at 8:02 on a Saturday morning. By 8:32 there was a $20,000 All-on-4 consult in the calendar. The practice was closed, and no one from the team touched the conversation until 9:50.
30 minutes is the number people notice. The part worth reading is what happened 2 minutes after they booked, because that is the bit most case studies leave out.
The numbers
- From the price list to a booking
- 30minutes
- Messages from a human until 9:50am
- 0
- Case value
- $20,000
- 8:02amPrice list sent
- 8:08amFirst AI follow-up
- 8:10amPatient replied
- 8:32amBooked into the calendar
- 8:34amThe patient realises the appointment is that same morning
- 9:50amA human at the practice picks it up
The treatment was All-on-4, and the enquiry came from Facebook.
What they actually asked for
They came in off a Facebook ad and filled in the price list form with this:
Price list form
Cost and assistance with early release of superannuation please
That sentence is the whole reason this funnel exists. This is not price shopping for fun. This is someone working out whether they can afford it at all, and already thinking about how to fund it.
A practice that answers that with silence until Monday has lost them.
What the sequence sent
The price list went out at 8:02. 30 seconds later, a second message:
Automatic text · 8:02am
By the way, our principal dentist, [the dentist], was recently featured on Dental Masters TV, an invitation-only docuseries... Here is a 1min trailer
Then at 8:08, the follow-up that does the work:
AI · 8:08am
Just checking in... how did you go with the price list? Curious, which treatment are you looking at... Would you like me to help you organise a complimentary implant consultation?
They replied 2 minutes later.
In plain English
Most price list funnels are a download and a hope. You give someone a PDF, they read it or they do not, and you find out 6 weeks later when they book somewhere else.
This one does 3 things in the first 6 minutes.
- It delivers what was asked for.
- It gives a reason to trust the dentist before the price is even discussed.
- Then it asks a question, because a PDF cannot ask a question.
Frequently asked questions
Do we have to publish our prices to run a price list funnel?
Yes, in some form. Ranges are fine. A blank page is not.
What if the patient books the wrong time?
Exactly what happened here. The conversation stays open, your team sees it, and someone picks it up. This one was picked up in 78 minutes on a Saturday.
How many messages does the price list sequence send?
The opening 3 are automatic. After that it is led by what the patient says.
Does the DMTV trailer have to be part of it?
No. It is the proof step, and any proof works. This practice has a DMTV episode, so we use it.
Is the $20,000 the money the practice banked?
No. It is the case value of an All-on-4 patient, which is what the booking is worth to the practice. This particular booking was rescheduled.
Written by
Liza Choa
Liza Choa is the founder of DCRM and Practice Growth Studio, a boutique dental marketing agency working behind the scenes with some of the most respected dental practices in Australia. She has spent over a decade helping practices grow and scale.
She built DCRM after seeing the same problem in practice after practice. The enquiries were already there, but the new patient numbers did not reflect it. DCRM bridges that gap, so practices increase the return on the marketing they are already paying for.
Disclaimer: The figures in this case study reflect the results of one dental practice over a defined period, and were taken from that practice’s DCRM account at the date stated. The practice is not identified, and identifying details have been removed or generalised. Results vary between practices and depend on factors outside the platform, including enquiry volume, treatment mix, pricing, location, team capacity and how consistently the practice follows up. These figures are not a prediction, projection or guarantee of the results any other practice will achieve. Data is reported as recorded in the platform and has not been independently audited. No patient information is disclosed.
