Liza Choa
Quick answer
What is a dental price list funnel in dentistry?
A dental price list funnel is a page that gives a website visitor your treatment prices in exchange for their phone number, then follows up by SMS. One Victorian practice turned 262 downloads into 88 opportunities and $41,800 of booked treatment in 15 weeks.
Between 1 June and 15 September 2026, 262 people downloaded the price list from a dental practice website in regional Victoria. None of them filled in an enquiry form. They just wanted to know what things cost.
The dental price list funnel on that page turned those 262 downloads into 61 conversations the AI Text Receptionist™ looked after. From those 63, 38 people booked in. Those 38 bookings add approximately A$41,800 of treatment.
Now… the $41,800 is not the part I want you to look at. Look at where those 38 bookings came from. Not one of them started with somebody saying “I would like an appointment.” Every one started with somebody wanting to know what it costs.
The funnel
| Stage | People |
|---|---|
| Downloaded the lead magnet | 262 |
| Responded to the follow-up SMS | 63 |
| The AI engaged in a conversation | 61 |
| Booked in | 38 |
| Treatment value booked | $41,800 |
Frequently asked questions
What happens if somebody texts the practice at 11pm?
They get a reply. In this practice the median reply took 22 seconds, and 90 of the 177 replies arrived outside opening hours.
Do price list patients actually book?
38 of the 88 opportunities booked here, worth $41,800. Price list leads do convert lower than a normal enquiry, because they are earlier in their thinking. The point is that most of these conversations would never have started at all.
Which treatments do price list downloaders ask about?
In this practice it was implants, orthodontics, wisdom teeth, whitening and cosmetic work, with general dentistry the largest single group. The page they downloaded from is usually a good indicator of what they are after.
How long does a price list funnel take to switch on?
This practice went live on 5 August 2026 using the price list and the list of downloaders they already had. Nothing about the lead magnet changed.
Written by
Liza Choa
Liza Choa is the founder of DCRM and Practice Growth Studio, a boutique dental marketing agency working behind the scenes with some of the most respected dental practices in Australia. She has spent over a decade helping practices grow and scale.
She built DCRM after seeing the same problem in practice after practice. The enquiries were already there, but the new patient numbers did not reflect it. DCRM bridges that gap, so practices increase the return on the marketing they are already paying for.
Disclaimer: The figures in this case study reflect the results of one dental practice over a defined period, and were taken from that practice’s DCRM account at the date stated. The practice is not identified, and identifying details have been removed or generalised. Results vary between practices and depend on factors outside the platform, including enquiry volume, treatment mix, pricing, location, team capacity and how consistently the practice follows up. These figures are not a prediction, projection or guarantee of the results any other practice will achieve. Data is reported as recorded in the platform and has not been independently audited. No patient information is disclosed.
