Case studyAI Voice Receptionist™
Dental missed calls dropped 50% in 3 weeks
One practice halved dental missed calls in 3 weeks. Here is what the AI picked up, and why the number is not zero.
Liza Choa · 3 min read
Author
Liza Choa
CEO and founder, DCRM
Liza Choa is the founder of DCRM and Practice Growth Studio, a boutique dental marketing agency working behind the scenes with some of the most respected dental practices in Australia. She has spent over a decade helping practices grow and scale.
She built DCRM after seeing the same problem in practice after practice. The enquiries were already there, but the new patient numbers did not reflect it. DCRM bridges that gap, so practices increase the return on the marketing they are already paying for.
Written by Liza
Case studySmileBridge™
SmileBridge booked A$45,400 in 30 days, and 30 of the 62 patients did it while the phones were closed
62 patients booked A$45,400 of treatment themselves in September. 30 did it while the phones were closed, and nobody rang anybody back.
Liza Choa · 2 min read
Case studySmileBridge™
46 bookings worth $248,400 in 30 days, and 65.2% of them came in after hours
46 bookings worth $248,400 came through 1 practice website booking form in 30 days. 65.2% of them were made after hours, and nobody rang anybody.
Liza Choa · 2 min read
Case studyAI Text Receptionist™
A Sunday morning enquiry became a $20,000 booking in 2 minutes
A$20,000 of full arch implant work, booked at 9:11am on a Sunday morning, 2 minutes after the enquiry landed. The practice was shut.
Liza Choa · 1 min read
Case studyAI Voice Receptionist™
The AI read out the times, took the answer, and booked it
A prospective patient rang at 11:46 on a Monday morning to get their implant procedure started. 192 seconds later they had an appointment, and nobody at the practice had been involved.
Liza Choa · 1 min read
Case studyPrice List Funnel™
DCRM Price List Funnel™ created $41,800 of bookings in 15 weeks. The lead magnet found them, the AI warmed them, the front desk booked them.
A Victorian practice booked $41,800 of treatment in 15 weeks from 262 people who downloaded a price list and never filled in an enquiry form.
Liza Choa · 1 min read
Case studySmileEngine™ Form
A $20,000 consult booked at 7:47pm, and they turned up
A $20,000 All-on-4 patient, booked at 7:47pm on a Thursday evening, written straight into the practice management system, and attended.
Liza Choa · 1 min read
Case studySmileEngine™ Pipeline
Web form at 8:20am, on the phone by 8:26, booked by 8:33
$7,000 of orthodontic work, booked 12 minutes and 52 seconds after a pop-up form was filled in on a Wednesday morning.
Liza Choa · 2 min read
Case studySmileBridge™
DCRM SmileBridge booked $82,000 of treatment into the practice management system in 18 days, without the front desk getting involved
A Melbourne premium cosmetic practice switched on DCRM SmileBridge™, an online booking form, on 14 July. By the 31st, 24 patients had booked themselves in, carrying $82,000 of treatment.
Liza Choa · 1 min read
Case studyAI Text Receptionist™
The first 2 times did not suit, and the AI still booked it in 8 minutes
$20,000 of All-on-4 treatment booked at 2:35pm on a Thursday afternoon, 8 minutes after the enquiry came in. In between, the prospective patient turned down every time they were offered.
Liza Choa · 2 min read
Case studyAI Voice Receptionist™
The call failed, so they tried the website 2 minutes later
At 7:49 on a Wednesday morning the AI voice receptionist could not understand a word the caller said. By 8:19 there was $15,300 of work booked in, and the practice had not opened yet.
Liza Choa · 3 min read
Case studyPrice List Funnel™
$20,000 booked at 8:32 on a Saturday morning
A prospective patient downloaded a price list at 8:02 on a Saturday morning. By 8:32 there was a $20,000 All-on-4 consult in the calendar. The practice was closed.
Liza Choa · 3 min read
Case studySmileEngine™ Pipeline
$25,000 booked 19 minutes after a missed call
The first call went unanswered. 19 minutes later, a $25,000 full arch implant case was booked in.
Liza Choa · 2 min read
Case studyAI Text Receptionist™
The AI said no 3 times and still booked the $20,000 consult
A patient asked for a price 3 times, and the AI said no 3 times. They booked a $20,000 All-on-4 consult anyway, 11 minutes and 52 seconds after the enquiry.
Liza Choa · 2 min read
Case studySmileBridge™
Facebook ads enquiry came in at 7:54pm. Patient booked in at 8pm.
A Facebook ad enquiry arrived at 7:54pm on a Monday, with nobody at the practice to answer it. By 8pm the patient had booked themselves in, before they had the chance to go cold.
Liza Choa · 2 min read
Case studyAI Text Receptionist™
$54,400 in 11 weeks. The AI created the opportunities, the front desk made them patients.
A Sydney practice switched on a dental AI receptionist. It booked nothing. The front desk booked $54,400 of treatment in 11 weeks off the cards it created.
Liza Choa · 2 min read
Case studySmileBridge™
DCRM SmileBridge booked $24,300 straight into the practice management system in 11 days, with no human involvement
$24,300 is the number everyone looks at. It is not the interesting one.
Liza Choa · 1 min read
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