A score per team member
With the recordings behind it, so praise is as specific as coaching. Most managers use it to find the good calls first.
ToothTalk™ Analytics in DCRM
See what your phone is actually producing
ToothTalk Analytics shows you how many new patient enquiries came in by phone, how many booked, and what those bookings are worth. Then it grades the calls and names the one thing your team can do differently on the next one.
Your phone is where most of your marketing budget either converts or quietly does not. It is also the part almost nobody measures.
An implant enquiry call graded 71 out of 100 and booked, with the phone’s new patient bookings and their value for the month
The same phone. A completely different picture.
Without ToothTalk Analytics
- You know how many calls came in.
- You do not know how many of those were new patients.
- The phone has no revenue number next to it at month end.
- A great call sounds exactly like an average one.
- Coaching is one opinion against another.
With ToothTalk Analytics
- You know how many were new patient enquiries, and how many booked.
- You can see what those bookings are worth, by treatment.
- Your phone finally has a revenue number next to it.
- The strongest part of every call is named, and so is the one to lift.
- Coaching is a score, a recording and three specific things to try.
Why this matters. Your team is almost certainly better on the phone than anybody can currently prove. ToothTalk shows you where they are already strong, puts a number on what that is producing, and gives them one thing to work on at a time.
What it does
You cannot coach a call nobody heard.
And you cannot lift what nobody measures.
What your phone produced
What booked, what it was worth, and what is still open
ToothTalk works out the treatment each caller was asking about and assigns a value. Booking enquiries are then listed by treatment, with the booked value in green and the open value in red.
So at the end of the month your phone carries a revenue number, the same way your online enquiries do. You can see which treatments your team is strong on, and where they need extra training.
Illustration: phone booking enquiries by treatment, with the value booked and the value still open, using example figures.
Graded out of 100
It shows what is already working, then one thing to lift
Ms Smile™ Call Grading runs inside ToothTalk and scores every call following the dental phone call best practice framework. You can see which part of the call the team is strong on, and they get the recognition they deserve.
When a score comes back low, it does not tell your team to get better on the phone. It names the single part of the call that needs work, and shows you the moments in the transcript where it happened, with the recording sitting behind them.
Setting expectations is a sentence or two at a specific point in the call. That is something a person can practise on Tuesday. “Be better on the phone” is not.
Illustration: a period’s call grading, with a score out of 10 for each part of the call and the lowest one flagged.
The coaching insight
See the coaching insight in ToothTalk, then practise it with Ms Smile™
Each period ToothTalk picks the one area to lift, explains in plain English what is happening on the calls, and gives three specific things to try instead.
Then your team practises that exact area in Ms Smile™, the AI role-play coach, against the same seven categories. They rehearse it before the next patient rings, not after.
Measure it here. Practise it there. Nobody has to prepare a thing.
Illustration: a coaching insight with three things to try, followed by a role play practising them.
A booking rate you can trust
Measured only on the calls that were actually new patient enquiries
Booking enquiries, appointment changes and everything else are separated. So your booking rate is not dragged down by people ringing to move an appointment to Thursday, and your team gets the credit for the calls they did convert.
You can also see who picked up. Human, AI, voicemail or missed, inbound and outbound, with talk time and the average per call.
Missed calls come with the number attached, so somebody can ring back the same day.
Illustration: what the calls were, who picked up, and the missed calls with their numbers ready to ring back.
Plus, the parts that make it usable on a Monday
Your nine out of ten calls
The best calls on your own phone become the training material. Far more persuasive than a script somebody else wrote.
Missed calls, with the number
So somebody rings back the same day, instead of finding out about it at the end of the month.
Inbound and outbound*
Talk time and the average per call, so you can see the effort going out as well as the demand coming in.
Consent handled up front
The standard setup includes a notification on the call. Take your own advice for your state before you switch it on.
Built by the right people
Designed by dental marketers with over 15 years’ experience, not developers.
* Outbound reporting depends on your phone setup.
What ordinary call reporting cannot do
It counts the call
A tracking number tells you the phone rang for three minutes. Not what was asked, not what was answered, and not whether it booked.
It has no idea what the call was worth
A check-up and a full-arch enquiry look identical on a call log. One of them pays for the month.
It reports, it does not coach
A report tells you the number moved. A graded call tells your team what to say differently tomorrow.
Where this sits in DCRM
Measure it here. Practise it in Ms Smile™.
ToothTalk grades the real calls that already happened, against seven categories. Ms Smile™ is where your team rehearses those same seven categories before the next one comes in. One framework, two ends of the same loop.
Find the lift. Practise the lift. Watch the score move.
- ToothTalk™ AnalyticsGrades the calls that already happenedYou are here
- Ms Smile™Where the team practises
- AI Voice Receptionist™Picks up what nobody reaches
- SmileEngine™ FormChannel and campaign tracking
- SmileEngine™ PipelineWhere the enquiry lives
Case studies
The proof sits on the case study pages
AI Text Receptionist™
A Sunday morning enquiry became a $20,000 booking in 2 minutes
AI Voice Receptionist™
The AI read out the times, took the answer, and booked it
Where it makes sense
Who this is for
Practices where several people answer the phone, real money goes into making it ring, and one extra high-value booking a month is worth more than the subscription.
It suits a manager who would rather coach with evidence than instinct, and likewise, recognise the team for the calls they get right.
Where it will not help is a practice where nobody intends to act on what it shows. Visibility without follow-through is an expensive way to feel informed.
Getting started
How it works
- We install a tracking number.
- Every inbound call is recorded and transcribed onto the patient record.
- The AI classifies the call, identifies the treatment discussed and attaches its value.
- It records whether the enquiry booked, and what it was worth.
- Ms Smile™ Call Grading scores the call and writes the coaching insight for the period.
- Your team practises that area in Ms Smile™, and you watch the score move next period.
FAQs
Questions we get asked
Will my team hate being graded by an AI?
Some will at first. It changes quickly, because most teams come back stronger than anybody expected and the score is used to help them. The nine out of ten calls become the training material, and the credit goes to the person who made them.
What do the green and red numbers mean?
Green is booked, and what it was worth. Red is the enquiries that have not booked yet, with their value. The red column is a follow-up list, not a scoreboard.
Does the AI analyse the call, or just record it?
It analyses it. Transcribed, classified, scored and written up. The recording is there so you can check its work, or play a great call back to the team.
Is recording patient calls legal?
Rules differ by country and state, and consent has to be handled properly, which is why the standard setup includes a disclaimer on the call. Please take your own advice for your state before switching it on.
How is this different from Ms Smile™?
ToothTalk grades the real calls that already happened. Ms Smile™ is where your team practises before the next one, against the same seven categories. One finds the lift, the other rehearses it.
Can it tell us which campaign produced the call?
No. It grades whether your team asked the caller where they heard about you. Channel tracking sits on the SmileEngine™ Form instead.
Your phone is already producing. Find out what.
See a graded call, the coaching insight behind it, and what ToothTalk™ Analytics would show you about your own phone.